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It has been established over time that the legal profession is sombre, mournful, dark, and
very often, gloomy. Only a few have dared to redefine the brand representation of the path
they choose in the practise of the law, only a few have given room to spontaneity.
The creation of ground breaking and norm-shattering brands however, begins from
understanding the roots of the business represented; a respect of the past in creating the
future; knowing what must remain the same from what needs to be changed.
We have not abandoned the tenets and structures that make up the business of our
case-study, we have simply taken what was, discarded what ought to be, and constructed a modern identity that
carries with it beauty, class, respect. quality and at the same time history!
We present the brand identity of MTLaw Juris Consults.